CEVA Launches Mobile-Media -- The First Fully Programmable Solution for Mobile-Multimedia Applications

SAN JOSE, CA -- (MARKET WIRE) -- 04-10-2004 -- Fall Processor Forum -- CEVA, Inc. (NASDAQ: CEVA) (LSE: CVA), the leading licensor of digital signal processors (DSP) cores and communications solutions to the semiconductor industry, today introduced the CEVA Mobile-Media™ solution -- the first and only truly software-programmable audio, video and image platform that supports all key standards for mobile multimedia applications including H.264 encoding/decoding at VGA resolution, 30 frames per second.

CEVA Mobile-Media is a complete silicon-proven solution, delivered in one licensable package that cuts up to 18 months in development time and millions of dollars for chip vendors and OEM suppliers. The solution integrates CEVA's DSPs (CEVA-Teak™ or CEVA-X™), the associated DSP system platforms, a media software framework and a complete suite of video (H.264 and MPEG4, decode/encode), audio (MP3, WMA, aacPlus and various voice codes) and imaging libraries. Mobile-Media is accompanied by a Software Development Kit (SDK) allowing customers to extend the package with other features such as 2.5G/3G modems, Wi-Fi, GPS, and BT. Programmable for a wide range of multimedia standards, resolutions and frame rates, CEVA Mobile-Media allows licensees to retarget a single silicon platform for any multimedia processing requirements, thus negating the need for costly, time-consuming silicon re-spins.

"CEVA's licensable Mobile-Media package, incorporating MediaMagic technology, provides a matched set of cores and software for the rapid deployment of portable multimedia devices," said Max Baron, principal analyst at In-Stat/MDR. "Anticipating market demand, CEVA is delivering a programmable approach that lets manufacturers of portable devices such as cell phones and multimedia players respond faster than ever to evolving consumer requirements."

Patented MediaMagic™ Technology: Reduces Power and Boosts Performance

CEVA Mobile-Media is powered by the revolutionary MediaMagic technology; a range of CEVA patented innovations that radically reduce the computational power needed to run multimedia applications. MediaMagic includes algorithmic accelerators that use pattern recognition techniques, more than 30 dedicated multimedia DSP instructions, and a high performance 3-D DMA co-processor designed for multimedia parallel processing.

MediaMagic is the industry's first media acceleration technology that achieves performance levels in software previously available only in a hardwired implementation. For example, the CEVA Mobile-Media solution enables H.264 decoding at VGA resolution with 30 fps (frames per second), requiring just 61MHz and 44mW, including audio processing.

"The convergence of wireless and multimedia will create a market of tremendous growth and opportunity. Having already achieved our first strategic design win, we believe the launch of CEVA Mobile-Media will be a strong driver of CEVA growth through 2005," said Chet Silvestri, CEO of CEVA. "CEVA's Mobile-Media offering -- with its performance breakthroughs in a software programmable solution -- underlines our commitment to delivering innovative solutions to our customers that will let them prosper in the electronics industry's highest-growth markets."

About CEVA

Headquartered in San Jose, California, CEVA (NASDAQ: CEVA) (LSE: CVA) is the leading licensor of DSP cores and communications solutions to the semiconductor industry. CEVA markets a portfolio of DSP IP in three integrated areas: CEVA DSPs, CEVA Open Framework Environment, and CEVA Applications, all which are supported by CEVA Services. CEVA's products are used in over 100 million devices each year. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information visit www.ceva-dsp.com

Media inquiries, please contact:
USA
Tara Sims
Eastwick Communications
Tel: 650-480-4031
Email: tara@eastwick.com

Other Regions
Josh Shuman
Ruder Finn
Tel: 212-593-5886
Email: shumanj@ruderfinn.com

Customer, partner and analyst inquiries, please contact:
Barry Nolan
CEVA, Inc.
Tel: 408-514-2900